Viveat Susan Pinto &Amp;Amp; Arnab Dutta

Stories by Viveat Susan Pinto &Amp;Amp; Arnab Dutta

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

Post HUL deal, 4,000 GSK employees' fate in limbo

Post HUL deal, 4,000 GSK employees' fate in limbo

Rediff.com   11 Dec 2018

While a merger means HUL taking over GSK Consumer's assets, including its employees, any mention of retention of employees beyond the merger is missing in the deal.

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

Time to write an obituary for 2G and 2.5G feature phones?

Time to write an obituary for 2G and 2.5G feature phones?

Rediff.com   23 Nov 2018

The scales started tilting in favour of smartphones in 2014, when a slew of new, yet vibrant, brands entered the market, with their competitively priced offerings helping smartphones become the indispensable device that it has turned into today.

GST forces FMCG majors to reach out to Bharat directly

GST forces FMCG majors to reach out to Bharat directly

Rediff.com   15 Nov 2018

As wholesalers largely failed to meet GST norms, companies were in a fix. According to industry veterans like Sunil Duggal, chief executive of Dabur, the hazard led many to look beyond third-party distribution and take the leap to cover unattended markets directly.

Why is Harsh Mariwala getting into aquatherapy?

Why is Harsh Mariwala getting into aquatherapy?

Rediff.com   31 Oct 2018

'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.

After 2 years, Micromax returns to top 5 in smartphone sales

After 2 years, Micromax returns to top 5 in smartphone sales

Rediff.com   24 Oct 2018

But this could be shortlived as the rise has been buoyed on Chhattisgarh assembly poll freebies

Brand Prithvi Shaw

Brand Prithvi Shaw

Rediff.com   23 Oct 2018

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Rediff.com   14 Oct 2018

Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.

The truth about Made in India handsets

The truth about Made in India handsets

Rediff.com   9 Oct 2018

Industry estimates suggest that the extent of value addition in the handset space remains at a mere 10 per cent. That effectively means, value-wise 90 per cent of all components used in making a handset continues to be imported.

Britannia wants to makes 100th year memorable

Britannia wants to makes 100th year memorable

Rediff.com   7 Oct 2018

Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.

Consumer firms stare at a damp festive season

Consumer firms stare at a damp festive season

Rediff.com   5 Oct 2018

Almost 40 per cent of a durable company's sales are achieved during the festival season

In 2019, salary hike in India may be among the highest in A-Pac

In 2019, salary hike in India may be among the highest in A-Pac

Rediff.com   5 Oct 2018

The estimated 10 per cent average hike in 2019 is at par with the actual rate of increase in the previous three calendar years in India

From Samsung to Vivo, all major smartphone cos are keen on Bharat

From Samsung to Vivo, all major smartphone cos are keen on Bharat

Rediff.com   3 Oct 2018

As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.

Tata Sky drops Sony, channel hits back

Tata Sky drops Sony, channel hits back

Rediff.com   3 Oct 2018

SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.

Amul shifts focus to dark chocolates to regain market share

Amul shifts focus to dark chocolates to regain market share

Rediff.com   3 Oct 2018

With launch of second plant in Gujarat, company gets ready to take on peers

Can Kurkure twist Indian snack market to Pepsi's advantage?

Can Kurkure twist Indian snack market to Pepsi's advantage?

Rediff.com   30 Sep 2018

PepsiCo is now betting aggressively on Kurkure, as its offering goes more and more local in its branded snacks.

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com   26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.